Benefits | Basics

The Reiss Profile is the first test which illustrates the complete impulse and basic desire structure of a person. It works without any typology and reduces the person not to some "absolute" desires; hence, it differs from all present motivational or personality concepts.

Like a fingerprint every person owns his individual basic desire profile, which gives information about the characetristics of the 16 basic desires of Reiss. Through controlled self-reflection (coaching) the basics of one's own behavioral manners are indicated in the Reiss Profile. The knowledge won should then help to live life more successfully in the professional and private sphere.

The Reiss principle works with 16 needs and values: The Basic Desires.

The 16 Basic Desires

Power: Striving for influence, success, achievement, guidance

Independence: Striving for freedom, self-sufficiency, autarky

Curiosity: Striving for knowledge, truth

Acceptance: Striving for social acceptance, affiliation, positive self-value

Order: Striving for stability, clarity, good organisation

Saving: Striving for accumulation of material goods, property

Honor: Striving for loyalty, moral integrity

Idealism: Striving for social justice, fairness

Social Contact: Striving for friendship, joy, humor

Family: Striving for a family life, nurture of own children

Status: Striving for prestige, wealth, title, public attention

Vengeance:Striving for competition, fight, repayment

Romance: Striving for an erotic life, sexuality, beauty

Eating: Striving for food and "dishes"

Physical Activity: Striving for movement, fitness

Tranquility: Striving for relaxation, emotional security